Yahoo! Coming to the Philippines

Expect a Yahoo! office in Manila by the second quarter of this year, says newly appointed general manager Jojo Anonuevo (of Mobius fame). Claiming to capture 85% of the 22 million-strong Filipino Internet population, Yahoo! is bent on dominating the online advertising market in the country, which it says will make up 5% of the total advertising spend here. Aside from that, the local Y! office will work on generating more content for Yahoo.com.ph through their content partners, which will most likely include Inquirer.net and Yehey. Yehey is rumored to start selling advertising for Y! since last year. Smart business move on Y!'s part. If they really want a taste of the market, it's a no-brainer to go to where the action is. Most definitely, Google has their work cut out for them. Will I be blogging about Google coming to the Philippines soon? Wait, they chose Malaysia right. Probably not in the near future.